Dental Website Marketing
Positioning For Google
Google is by far the most used search engine by Internet surfers. Estimates suggest that over 60% of Internet surfers search on Google to find dental websites they are looking for. This makes Google the most desired search engine to have your dentistry website on its first page. Nevertheless, Google is the most sophisticated and challenging search engine to optimize and position for. But don't worry, we can get your dental website on the first page of Google as well as other search engines; it just requires hard work from our end and patience from yours.
How Do We Optimize and Position Your Website for Google?
Optimization for Google is a bit more trickier than for other search engines. Google-bots (spiders) have many sophisticated filters to recognize “over optimization” and penalize dentistry websites for doing it. But what is “over optimization?” And how do we know when we are “over-optimizing” a website? The answer is not very clear. As a matter of fact no one knows for sure what filters Google has in place. Different Google-bots have different filter-settings in place as well.
So, how much should we optimize to get high ranking Google positions and not get your dental site penalized? The answer is not a simple one, but the optimization for Google shouldn't appear to have been done to promote your website. Repeating keywords, many text links on the site with keywords in them, and repeating the alt-image tags could easily penalize your dentistry website.
Link Popularity – Google's Main Criteria
The main difference between Google and other search engines is that Google puts more value on in-bound links (IBL's) than anything else including the actual optimization of a particular dental website. IBL's refer to links from other related websites pointing to your website. Google sees these links as votes of confidence for your dental website.
Ideally, Google is looking to promote dental sites that are recognized by other related websites through linking to them. In Google's eyes, when website A places a link to website B, in effect, it is giving website B “a vote of confidence” saying that website B is a trustworthy site worthy of being linked from website A. Therefore, Google places website B higher than its competition due to that one particular link from website A.
In short, the more IBL's your dental website has, the higher its position will be on Google.
To position your website on Google, we need to establish at least a few “high-quality” IBL's for your website (from related sites). There are no easy ways to have “qualified” IBL's for your dentistry site. To read about how we add more IBL's for you site, go to link popularity page.
Contact Us for More Information
If you’re looking for a professional dental Internet marketing firm, you’ve come to the right place. Give us a call at 1-877-932-6559 or email us for a free consultation to see how we can get you more patients.
