Text Link Popularity, the Way of the Future
The world of Dental Internet Marketing gets more complicated everyday. Search engines constantly look for new ways to improve their search results and consequently find new ways to determine which websites are more qualified than others for specific keywords to place them higher on their database.
For the past few years, Google has been the pioneer in developing new techniques and methods for having “the best” dental search results. Among these techniques, “link popularity” is by far the most important criteria. In other words, Google gives more value to sites that have more inbound links (IBL's) than their competitors. As a matter of fact, this single criterion is more important than all the other criteria.
Here is an example. Let's assume that you own www.dentistry-example1.com website. And someone else owns www.dentistry-example2.com . The owner of the ladder decides that your dental website is worthy to link to; therefore, he places a link to your website from his own. This link is called an inbound link (IBL) to your site and will improve the position of your dentistry site with the main search engines. Of course, the more IBL's your site has, the higher your dental website's position will be on the major search engines. But there are other important facts that you should ask us about as well.
What About Text-Links?
There are two types of dental links: image links and text links. Although, both of these links add to the value of your dental website, but in the world of search engine positioning, text links are much more preferred for different reasons. One reason is that search engines read the text that links to you and associate that text with your website. For instance, if you are a cosmetic dentist and your text link on another site says: click here to go to the cosmetic dentist site, your website site will be positioned higher on Google for the term “cosmetic dentist.” However, if this link reads click here to go to the cosmetic dentist site, then your site's position will only be improved slightly for the term “cosmetic dentist.”
Different Methods to Get IBL's for Your Dental Website
There are many different ways a dentist can get IBL's for his/her website. These methods include:
• Reciprocal Linking
• Press Releases
• Publishing Articles
• Blogging
In other following issues, we will discuss each in more detail.
Contact Us for More Information
If you’re looking for a professional dental Internet marketing firm, you’ve come to the right place. Give us a call at 1-877-932-6559 or email us for a free consultation to see how we can get you more patients.
